High Up Ent.

UNCHILD makes their long-awaited debut with an album that captures their distinctive concept and bold energy.
UNCHILD (Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun) officially releases their debut single We Are UNCHILD today (April 21), marking their confident first step into the K-pop scene.
We Are UNCHILD represents the group’s meaningful beginning, embodying their ambition and fearless spirit. Through the prefix “UN-,” which rejects the notion of the ordinary, the album reflects their determination to break free from predefined norms and transform their unique individuality into a powerful, defining energy.
The title track “UNCHILD” is an electronic pop song driven by a garage-inspired sound, delivering a bold message about overcoming fear and stepping into new adventures. Featuring rough electric guitar riffs and psychedelic electronic elements, the track was produced with the participation of High Up Entertainment’s lead producer Rado, who helped shape the sound that best represents UNCHILD’s identity.
The music video teaser for “UNCHILD,” released on April 20, drew global attention with its striking visuals and strong message. By reinterpreting the familiar setting of school into their signature “PUNK SCHOOL,” the video conveys a sense of overwhelming liberation and free-spirited energy, further heightened by UNCHILD’s bold and unconventional performance—raising anticipation for their full debut stage.
The B-side track “ENERGY” combines a house-based rhythm with upbeat synth sounds, expressing the awakening, stimulation, excitement, and impulse felt when encountering a new world for the first time. Delivered in UNCHILD’s own language, the track captures the group’s free and fearless energy while offering listeners a powerful sense of exhilaration.
Through previously released teaser content, UNCHILD has established a unique identity with vivid neon-colored visuals, their signature “Freaky” mood—representing quirky and unconventional sensibilities—and symbolic elements that challenge standardized norms. With a Gen Z-driven perspective that breaks away from convention, attention is focused on what kind of fresh impact UNCHILD will bring to the K-pop industry.
UNCHILD’s debut single We Are UNCHILD, which declares a new paradigm for the fifth generation, is available on major online music platforms starting at 6 PM KST today (April 21). The music video for the title track “UNCHILD” will also be released simultaneously via their official SNS channels.


UNCHILD has made a powerful impact with a uniquely creative debut project.
UNCHILD (Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun) held an exhibition-style performance titled We Are UNCHILD – UNSCHOOL on April 18 in Sangam.
Inside a one-of-a-kind classroom set up in the middle of a public park, the members appeared to exist among people while remaining detached from the outside world, spending time together in their own distinct way. By blocking communication with the outside and reacting only to one another, they created a self-contained world—visually expressing UNCHILD’s identity and message.
Following the performance, UNCHILD personally greeted citizens and fans who visited the site, taking time to connect with them up close. A special “listening zone” was also set up on-site, allowing visitors to preview the group’s debut title track, drawing significant attention.
At the same time, a street promotion featuring UNCHILD’s signature frog symbol took place. Starting in Sangam and expanding to areas such as Hongdae, Yeouido, and Seongsu, the campaign featured participants carrying signs that read, “Have you heard of UNCHILD?” as they moved through crowds delivering the message. The unexpected scenes in everyday settings sparked curiosity and captured public attention.
This promotion extended UNCHILD’s identity rooted in the prefix “UN-,” emphasizing freedom from conventional structures and methods while delivering the group’s unique energy through an unconventional approach. With a debut project unlike anything seen before, anticipation is building for how UNCHILD will officially mark their beginning.
UNCHILD’s debut single We Are UNCHILD, which declares their arrival as bold “rule-breakers” challenging the ordinary, will be released on April 21 at 6 PM KST via major online music platforms.

UNCHILD has finally given a first glimpse of their highly anticipated debut track.
UNCHILD (Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun) released the music video teasers for the title track “UNCHILD” from their debut single We Are UNCHILD on April 18 and 20.
The teaser captures the unique mood of “PUNK SCHOOL,” where the group redefines the familiar setting of school through their own distinctive lens. Reinterpreting classic punk in a fresh and stylish way, UNCHILD freely expresses their boundless energy and positivity.
Their imaginative world, built on twisting the ordinary, delivers a powerful sense of liberation through visuals alone. Striking contrasts of neon colors and bold direction leave a lasting impact, perfectly complementing the group’s fearless energy. Meanwhile, the addictive chorus repeating “We Are UNCHILD” heightens anticipation for their upcoming debut stage.
The debut track “UNCHILD” is an electronic pop song driven by a garage-inspired sound, delivering a confident message about overcoming fear and stepping into new adventures. Rough electric guitar riffs blend with psychedelic electronic elements, forming a powerful statement that defines UNCHILD’s identity.
Choreographers RENAN choreographer, BABY ZOO choreographer, and ROOT choreographer—who have collaborated with numerous K-pop artists and proven their trend-forward sensibilities—led the choreography direction for “UNCHILD,” maximizing the group’s identity through performance. The members themselves are also reported to have participated in creating the choreography for the song’s highlight dance break, further raising expectations for a high-quality stage.
Meanwhile, UNCHILD’s debut single We Are UNCHILD will be released on April 21 at 6 PM KST via major online music platforms.

UNCHILD has previewed a distinctive debut narrative with a concept built around their signature “Freaky Punk” sensibility.
On the 13th at midnight, UNCHILD (Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun) released the concept video for their debut single We Are UNCHILD via their official SNS channels.
Through this concept, which captures the members’ secret plotting after breaking free from school, UNCHILD showcases a hip and free-spirited sense of crew identity. The video features a visually striking neon color palette and stylish graphics, while reinterpreting school uniforms with a quirky “Freaky” twist—highlighting the group’s playful, fearless charm.
Set against the backdrop of an amusement park, the video transforms everyday spaces into their own hideout using kitschy objects such as toy guns and arcade machines. Combined with the members’ active, high-energy presence, the concept fully embodies their “rule-breaker” identity, unbound by conventions. By subverting the familiar structure of school and infusing it with their “Freaky Punk” universe, UNCHILD once again captures attention with a uniquely differentiated debut approach.
The group name UNCHILD incorporates the prefix “UN-,” symbolizing the rejection of the ordinary, alongside “CHILD (PERSON),” representing individuals who refuse to be confined by any standard. With all members possessing solid musical abilities, UNCHILD is expected to deliver bold and original performances infused with their distinct color.
The debut single We Are UNCHILD marks the group’s official beginning, capturing their unique energy and identity in full. As they break away from conventional norms and carve out their own path, UNCHILD is poised to establish a one-of-a-kind presence and usher in a fresh wave in the K-pop scene.
Meanwhile, UNCHILD’s debut single We Are UNCHILD will be released on April 21 at 6 PM KST across major online music platforms.

UNCHILD has revealed their first full-group visuals, radiating a powerful and striking aura.
On the 11th at midnight, UNCHILD (Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun) unveiled the first set of concept photos for their debut single We Are UNCHILD through their official SNS channels.
Building on the imaginative concept of “PUNK SCHOOL,” UNCHILD visually defines their team identity. In particular, they reinterpret classic punk through a youthful lens with “Gen Z Punk,” infusing it with the positive energy of teenagers. Their boldly reimagined school-uniform styling—dubbed “uniform hacking”—breaks away from convention, showcasing UNCHILD’s unmistakable and boundary-pushing color.
Their visuals, completed with neon-colored hair and kitschy accessories, reveal a sense of uninhibited freedom beneath a seemingly neat exterior. Enhanced by pop art-inspired direction, each member’s unique energy is brought into sharper focus. Embracing their identity as confident “rule-breakers,” UNCHILD delivers a bold statement that further heightens anticipation for their debut.
The group name UNCHILD incorporates the prefix “UN-,” symbolizing the rejection of the ordinary. Rather than conforming to predefined standards, the name reflects their ambition to transform unconventional and unique traits into their own distinctive energy.
The debut single We Are UNCHILD marks the group’s official beginning, fully capturing their originality and identity. Comprised of members with strong musical capabilities beyond that of typical rookies, UNCHILD is expected to introduce a new wave to the fifth-generation girl group scene through differentiated concepts and performances.
Meanwhile, UNCHILD’s debut single We Are UNCHILD will be released on April 21 at 6 PM KST via major online music platforms.

High Up Entertainment’s rookie group UNCHILD, launched six years after STAYC, has revealed all of its members ahead of their official debut.
On the 8th at midnight, UNCHILD released a debut trailer via their official SNS, introducing members Park Ye-eun, Hiki, Tina, Ako, Yvonne, and Na Haeun for the first time. Each member’s name and visuals were unveiled, capturing attention with a unique, funky mood and a spectrum of distinct personalities.
UNCHILD describes their youth as “freaky energy,” boldly rejecting societal expectations. They expressed their determination to break conventional formulas and showcase their raw, unfiltered charm.
In the teaser, lead vocalist Park Ye-eun symbolizes the group’s distinctive direction, sprinting backward on a running track while grabbing a microphone with a cool and sophisticated aura. Leader and main rapper Hiki, performing a dynamic flag dance as a traffic safety guide on a crosswalk, hints at the commanding stage presence she brings as the group’s musical core.
Meanwhile, Chinese member Tina displayed inventive ballet moves aboard a bus, revealing hidden talents beneath her striking visuals. Japanese member Ako, stepping out of a car under the spotlight, exuded quirky reactions, establishing herself as the team’s “viral trigger.” Main vocalist Yvonne meditated in the heart of the city, projecting a mysterious and unexpected aura that matches her distinctive voice. Na Haeun, shaking a bowl of rice with flair in a local eatery, confirmed her status as a fifth-generation dance icon and the group’s lively mood-maker.
The group name, UNCHILD, combines the prefix “UN-,” representing the act of overturning the ordinary, with “CHILD(PERSON),” symbolizing someone who refuses to be confined by any standard. Alongside Na Haeun, the group includes talented members with diverse backgrounds, including Island 2 alumni Park Ye-eun, Hiki, Tina, Ako, and Yvonne, all set to deliver bold, original performances.
Set to officially debut on April 21, UNCHILD is poised to shake up the K-pop scene as a “rule-breaker,” offering fresh and innovative energy to the industry.

High Up Entertainment’s new rookie group UNCHILD is set to officially debut in the K-pop scene on April 21.
Ahead of their debut, UNCHILD kicked off their promotional rollout by releasing three versions of pre-teasers via their official SNS at midnight on April 1. The teasers made a strong impression by flipping the meanings of familiar words—“APPLE,” “FROG,” and “COMFORTABLE”—through the addition of the prefix “UN-.”
By transforming everyday words into something unexpected, the teasers combined striking visuals with witty messaging, intuitively showcasing UNCHILD’s unique team identity. Their unconventional approach and fresh concept have sparked curiosity among global fans, rapidly building excitement for their debut.
UNCHILD marks High Up Entertainment’s first new group in approximately six years since STAYC, drawing significant attention even before debut. The group has also become a hot topic with the inclusion of Na Haeun, who gained recognition as a “dance prodigy” through appearances on Star King and the Melon Music Awards 2018.
Composed of members with strong musical capabilities, including Na Haeun, UNCHILD is expected to introduce a new wave to the fifth-generation girl group scene with their boundary-breaking concepts and performances.
Currently, UNCHILD is putting the final touches on their debut album and plans to continue unveiling a variety of teaser content in the lead-up to their official debut.

STAYC’s Seeun heightened the immersion of the story with her expressive reactions.
Seeun appeared as a “story friend” on the SBS variety program, which aired on the 5th.
Making her first appearance on the show and becoming a “new Kokkomu friend,” Seeun met host Jang Sung-kyu. She shared her genuine enthusiasm for the program, saying, “I really love Kkokkomu. I watched it before coming today, and when I have overseas schedules, I download episodes on my phone and watch them.” After naturally breaking the ice through conversation with Jang Sung-kyu, Seeun soon became fully immersed in the story.
Seeun took part in the episode titled “The First Impression of a Killer.” When asked what she considers important in a first impression, she shared her thoughts, saying, “I think I pay attention to how friendly someone is toward me—their attitude.” She then listened closely to the story of a murderer who committed heinous crimes.
The case Seeun encountered evoked intense anger and sorrow. A 13-year-old child had gone missing and was later found dead, and the man who had seemingly cared for the child with great kindness was revealed to be a suspect who had committed three murders between 1994 and 2005.
As the story unfolded, Seeun reacted with visible shock while looking at the photos presented as evidence. As the unbelievable details continued, she appeared deeply stunned. Actively sharing her thoughts throughout the episode, Seeun heightened the program’s immersion with her vivid reactions, facial expressions, exclamations, and sighs. After hearing the entire story—often referred to as the “Cheongju version of the Yoo Young-chul case”—Seeun became teary-eyed and said emotionally, “It’s hard to understand how so many people had to suffer because of one person’s emotions.”
Meanwhile, STAYC, the group Seeun belongs to, recently released their first full-length Japanese album, STAY ALIVE, continuing their global activities.

STAYC’s Yoon has made a strong impression as the new advertising model for the short-form drama platform Lezhin Snack, showcasing her bright and lively charm.
On the morning of the 4th, a new commercial video featuring Yoon was released for Lezhin Snack, a newly launched short-form drama platform by Lezhin Entertainment. Centered around Yoon’s signature cheerful and energetic aura, the video sensibly captures moments of everyday joy while effectively conveying the platform’s lighthearted and dynamic identity.
In the released commercial, Yoon draws attention with her approachable expressions and natural gestures, demonstrating stable and engaging performance skills even within the brief runtime. Her rich reactions and subtle facial expressions bring vitality to the video, perfectly suited to the rhythm and tone of short-form content.
Following the advertisement, Yoon is set to take on a new acting challenge with the upcoming Lezhin Snack original short drama Love, Death (Saranghaneun Jugeum). The series is based on the popular IP of the same name, originally serialized on Lezhin Comics and Bomtoon, and is known for its provocative premise, suspenseful storytelling, and unexpected twists that drive strong viewer immersion.
Yoon plays the role of Yeon, a character who attempts to end her life alongside her close friends Irim and Inhee, only to fail. Through Yeon, Yoon is expected to deliver a nuanced portrayal of conflicting emotions—despair, anxiety, and determination—marking a notable transformation from her previous image.
With expressive skills honed on stage and quick wit showcased through variety content, Yoon’s emotionally expanded acting in short-form drama further highlights her versatility as a performer. Her dual presence—friendly and approachable in advertising, yet intense and layered in drama—signals a promising upward trajectory in 2026.
Meanwhile, STAYC, the group Yoon belongs to, is set to release their first full-length Japanese album, STAY ALIVE, on the 11th.

STAYC’s Sieun is set to make her musical theater debut.
On the 2nd, her agency High Up Entertainment announced, “Sieun of STAYC has been cast in the musical Seopyeonje, which will open on April 30 at the BBCH Hall of Gwanglim Arts Center.”
The musical Seopyeonje is based on the short story of the same name by renowned author Lee Cheong-jun. Through the journey of a family of traditional singers, the production explores the meaning of life embodied in music and the value of art itself. Centered on pansori, it portrays familial conflict, difficult choices, and eventual reconciliation.
Sieun will play the role of Song-hwa, a true artist who stands up against her destiny and pursues her own path. Song-hwa is a character who builds her identity and life through music, growing into an artist through years of wandering and separation. Despite countless hardships, she reaches artistic transcendence through her voice, encapsulating the emotional core and message of the story.
Through her activities with STAYC, Sieun has proven her strong abilities both in Korea and on global stages, earning wide support from fans around the world. Drawing on her acting experience as a former child actress, she plans to portray Song-hwa’s emotional journey with a contemporary sensibility on stage.
This production marks Sieun’s first musical appearance since her debut, further raising anticipation for how she will showcase the full range of her abilities as both an artist and an actress.
Meanwhile, the musical Seopyeonje, starring Sieun of STAYC, will run from April 30 to July 19 at the BBCH Hall of Gwanglim Arts Center.